PROBLEM DEFINITION:

Frequent toggling between AI-powered results and Google for certain queries creates friction, prompting users to abandon traditional Google Search habits. As users turn to AI-driven platforms like ChatGPT and Perplexity for quicker, more context-aware search experiences, Google faces a threat to its search ad market share and risks losing its default search engine status.

The Target User

1. Early AI Adopters: They have already integrated tools like ChatGPT Search or Perplexity into their daily routines, relying on these platforms for day-to-day questions and queries.
2. Frequent Searchers: Work or personal interests require them to run multiple queries in a short span, making search an integral part of their workflow.
3. Efficiency Driven: They want minimal disruption to their flow. Every extra step, like opening a new tab when using Google Search, feels like a hassle that slows them down.
4. Experimentalists: Tech-savvy and open to new solutions, they’re keen on trying new technologies to make the most out of their search experience, to both save time and to stay up to date.

User Persona: Ryan Harris

Age: 28 | Occupation: Digital Marketing Associate | Location: Los Angeles, California

Primary Goals & Motivations:

• Get Reliable Answers Quickly: His job involves researching marketing trends, analyzing campaigns, and generating content ideas. So, a few seconds saved each time he searches can really add up.
• Stay Updated: Ryan has heard a lot about AI-based search tools like Perplexity but hasn’t dived in deeply. He’s curious to see if they can expedite his work faster and/or more insightfully.
• Minimize Disruption: He wants to reduce the number of times he switches browsers or tabs, maximizing efficiency.

Technical Comfort Level:

• Moderate: Ryan can troubleshoot basic tech issues and follow tutorials for new software, but he’s not a developer.
• Current Tools: Google Chrome, social media scheduling software, and occasional use of ChatGPT for quick content ideas.